Carolyn Carrier

Her first exposure to the world of motorsports came from atop a stack of soft-drink cases that she stood on to sell tickets to events at Bristol Raceway when it opened in 1960. From that point on, Carolyn Carrier was a promoter at heart and a racing promoter by trade.

Carrier has the bloodlines. Her dad, Larry Carrier, built the Bristol track, and owned it until 1996. She grew up doing whatever was needed for the track to operate smoothly, from selling tickets to preparing press releases to pinch-hitting for an absent Miss Bristol Raceway.

After attending college and working in a non-racing job, she was hired as an assistant to H.A. "Humpy" Wheeler, the president of Lowe's Motor Speedway. During her five years at Lowe's, Carrier's duties included overseeing corporate sales, sponsor activities and functions, Wheeler's famous pre-race shows, celebrity guests and special projects.

In 1985, Carrier moved to Alabama as the director of sales and marketing at Talladega Superspeedway, under the direction of track president Mike Helton. There, she handled setup and sales of the hospitality chalets and VIP suites, oversaw the grand marshal's dinners and handled other special projects.

One such special project was being the NASCAR liaison on the Tom Cruise movie Days of Thunder for eight months in 1989-90.

From 1991-96, Carrier was the marketing/public relations director for Bobby Allison Motorsports, handling the myriad of details required to keep sponsors as well as team members happy and effective.

Carrier has continued her involvement in NASCAR racing and is now in business for herself, having opened her own agency, THAT'S RACIN'! Inc., in 1996. She has counted among her clients Brett Bodine's Cup Series team, NASCAR Cafe, the Official Directory of NASCAR, the Ertl Company, Stock Car Racing Magazine and a NASCAR Weekly Racing Series team.